My ideal customers are people who are curious about getting a look into the future. They’ll consult me and enjoy themselves while using my readings. They will ideally seek out a long-term alliance with me in exchange for accurate readings and sympathetic assistance.
In This Article...
Target Market Segment Strategy
Due to holidays like Halloween/Samhain and Christmas/Winter Solstice, sales projections for October and December are higher. Additionally, it is difficult to predict exact unit sales because a lot of business will be conducted at parties, fairs, and coffee shops, but they should be pretty stable.
Service Business Analysis
There are many of smaller businesses and individuals involved in the astrology and tarot industries. Face-to-face service is more difficult to obtain and difficult to access at this time because more people are online. Most customers find these firms by accident or good fortune and make purchases based on their current needs.
Competition and Buying Patterns
Clients’ faith in Martini Astrology and Tarot’s repute and dependability is a crucial factor in their purchase selections.
Surprising variations in price exist. It is simpler to charge too little than too much when consulting at this level. Customers and potential customers anticipate paying high rates for the highest caliber guidance from professionals.
Distributing a Service
The majority of consulting is sold and purchased by word-of-mouth, with connections and prior expertise being by far the most crucial factors.
How can tarot readers draw in customers?
Offering free readings to your clients is a smart move if you’re just starting out as a tarot reader to get them interested.
Of course, you don’t want to offer your services for free forever. But many industries, including tarot, benefit from free trials. It allows folks the opportunity to test out your abilities or determine whether tarot is suited for them. If a customer enjoys their complimentary tarot reading, they’ll probably return for more.
You can sign up for networks that offer free readings, or you can just promote free readings on social media and in other places.
How can I promote my tarot reading company?
2. Create a Facebook page and use it to share fantastic Tarot articles, insights, advice, and card-of-the-day, as well as to create a community of like-minded individuals.
3. Create a Twitter page and post daily, succinct 1-card readings there.
4. Create a blog and post your analyses of the Tarot.
5. Respond to inquiries on Tarot discussion boards to establish a good reputation as a person who genuinely wants to assist.
6. Create an Instagram account for your company and engage with your ideal clients.
7. Follow Tarot-related and linked Instagram accounts with active followings. To generate interest in your Instagram page, post smart comments and participate in the discussion.
8. Make your website search engine friendly (find out how).
10. Establish an affiliate program so that others can recommend customers to you and get paid in return.
11. Develop relationships with others working in related fields (such as numerology, astrology, life coaching, etc.) and request a recommendation.
12. Design a polished email signature and promote your services there.
13. Construct an online quiz that promotes curiosity and interest in the Tarot, such as “What Tarot card are you?” Include a link to your website, please.
14. To demonstrate your expertise and draw email list subscribers, write a Tarot eBook.
15. Launch a Tarot podcast of your own. Invite visitors and provide no-cost brief Tarot readings.
16. Publish your business on a platform for group purchases like Groupon or Living Social.
17. Use Sharebar to promote social sharing on your website.
18. Post examples of Tarot readings and customer reviews on your website. Naturally, before posting the reading, make sure you have permission to do so.
19. Give a well-known blogger (in any subject) a free Tarot reading, and if they enjoy it, ask them to write about it on their website or blog.
20. Use a case study or interview with a former client to demonstrate how your Tarot reading helped that person change their life.
21. Create a remarkable YouTube video showcasing your Tarot reading prowess.
22. Construct Tarot reading promotions for several seasons of the year. Offer a Valentine’s Day Love Tarot Reading special or a New Year’s special at the beginning of the year.
23. Promote your business on other websites by holding a contest to win a free Tarot reading from you.
24. On your Tarot readings/Services page, include a clear “call to action,” such as “Buy Now” or “Book Reading.”
25. Include a “extra” with your Tarot reading, such as a succinct numerology or astrology report.
Join a Tarot podcast as a guest.
27. Run a “strange” promotion like, “I just got the Six of Pentacles, and I’m ready to give, give, give.”
Write a guest article for a different Tarot (or related) blog, and don’t forget to put your links in the bio.
29. To offer your expertise and your services, host a free Tarot webinar or teleseminar.
30. Provide gift cards for tarot readings.
31. Promote your website on your own. It may seem apparent, but make sure you have a banner linking to the pages for your paid services.
32. Take into account establishing Google Adwords and paid advertising. Make sure you learn how to maximize your return on investment from Adwords because it’s not always effective.
33. Include links to your Tarot company in an email autoresponder series, such as “The 10 Most Insightful Tarot Spreads.”
34. Participate in discussions by leaving thoughtful comments on other people’s blogs.
35. Create a Google Local account for your company.
Is tarot reading a successful industry?
The person who regularly seeks advice and books weekly or monthly readings will be your best customer. Tarot parties can generate tremendous revenue for a few short hours, but they are challenging to book. Clients from diverse socioeconomic backgrounds can be found. You only need to locate those who are open-minded and willing to receive the knowledge given to them.
What industry do tarot readings fall under?
Knowing your NAICS Code is the first step to filing your Schedule Cs, or IRS Form 1040, which is the schedule a sole proprietorship, or your small firm that isn’t incorporated as a corporation, submits to record revenue and losses. Any business, regardless of its structure, will be given an NAICS Code.
The IRS and other government organizations use the NAICS Code (North American Industry Classification System) to catalog your company. It is the federal standard for business classification. Psychic services are typically categorized under NAICS Code # 812990. (See this; conduct a search for “ESP (Psi services.) I would anticipate that the majority of tarot experts, particularly those who advertise their services as psychic, would use NAICS #812990 ” (also titled “All other personal services).
Both “All other professional services,” NAICS Code # 541990, and “Other personal services,” NAICS Code # 812190, are acceptable categories for your tarot business. Both codes are also applicable to tarot practitioners who provide intuitive, spiritual, or life coaching services or who teach tarot. Since writing makes up the majority of my tarot work and writing is how I am paid for it, I classify as a writer “Individual performer, writer, or artist, NAICS code 711510.
Choose the Code that most accurately describes what you do if your professional tarot business combines some of the aforementioned aspects, as it most likely does.
You require tarot cards to operate a professional tarot business. The good news may be the best ever. Your recent purchases of tarot decks are now deductible as tax-deductible capital expenses. And if you want to run a professional tarot business, you need more than one deck since you need a variety of decks to pick from for each customer and each query. Just keep in mind that the IRS requires exclusivity; for more information on this issue, go here; this means, for instance, that your personal reading decks that you never use for professional readings won’t count.
Tarot readers require tarot reading cloths, incense, candles, crystals, and gemstones (yep, we’re going with that; we require these as part of our professional services; what, you didn’t know that?) So, yeah, all of theseitems are now suddenly tax deductible in order to effectively give our tarot readings. Everything you need to create a private place for your tarot reading “atmosphere as a qualified reader are currently tax deductible. All of your business’s capital expenses, such as stationary, office supplies, computers, website hosting fees, and Internet service providers, are tax deductible.
Again, the main criterion is exclusivity. It’s acceptable if you don’t use your home Internet service provider exclusively for your tarot business; just figure out what proportion of your usage is related to your tarot business. Keep in mind that reading tarot websites, going to tarot forums, and communicating with clients or potential clients via email are all now considered business expenses. Tarot forum visits and blog reading are examples of market research and professional development. So. What proportion of your home Internet access is used for your tarot business, taking all of this into account? 50 percent or so? Yeah? Then you can deduct 50% of your Internet bill from your taxes.
As a tarot reader, I’m presuming you now have a home office or other area in your home where you conduct business. Home office usage is tax deductible. On how to calculate it precisely, you should speak with a tax expert, but these are the fundamentals. There are two approaches: the usual approach and the streamlined approach.
As of this writing, the simplest option is to deduct up to 300 square feet of your home at a rate of $5.00 per square foot. Consider that your 300 square feet of home are dedicated to your professional tarot practice. You can claim $1,500 in tax-deductible expenses each year. If you only use 150 square feet, the cost is $750.
The standard procedure is to compute the dollar cost of that based on the actual expenses of your home, which you must be able to demonstrate with records, and to establish the percentage (percent) of your home that is used.
Let’s say your lease agreement and rental payments are proof that you are paying $2,000.00 in rent each month for 1,200 square feet of living space. Say you use 150 square feet of the 1,200 square feet for your tarot readings and other professional tarot services. This is the desk area where you conduct your Skype readings, arrange your playing cards, write most of your tarot blog posts (which is a component of your marketing and branding efforts), etc.
Therefore, you’re using 12.5% of your rental property to provide business tarot readings. $250 is 12.5% of your rental fee. Oh, and by the way, these are all offered solely as examples. My math is awful. I could have made a huge calculation error. Please only make the major point of this.
You are free to choose between the standard approach and the streamlined way, according to the IRS. Do the arithmetic for both approaches using your particular business scenario, and then choose the one that will benefit you the best.
Keep in mind that in order to claim a deduction for home office use, the space in question must be used solely for business purposes. It is not valid if not. So you can’t utilize your family room, for instance, especially if your family is using it. The only exception to this rule is if you use that area of your house for storage or business purposes. For instance, you might keep all the equipment necessary for your tarot reading services there, along with your deck of tarot cards. Tax deductions apply to that. See here for further details.
Every time you drive around town for tarot-related services or professional engagements, you should be keeping track of your mileage. The mileage accumulated for traveling to and from tarot classes contributes toward continuing education requirements for tarot professionals. Of course, traveling to and from tarot readings counts. Start keeping track of your mileage while you drive to and from restaurants, pubs, and other locations where you’ll be doing tarot readings to the public. Driving to and from tarot conferences, psychic fairs, and other expert tarot reading events all counts. Parking fees and most other travel expenditures are tax deductible (since you are now a professional tarot reader, you can now deduct hotel stays and plane tickets for attending tarot-related events).
You multiply the miles by 56 cents per mile when it comes to mileage (at least as of this writing; note that the dollar amount changes year to year). This means that if I drove 250 miles to and from a psychic fair where I was providing tarot services, I would be able to deduct $140 from my taxable business expenditures. You should keep a log of your business mileage in your car’s glove box. I’ve got a free download of a sample log table here (you can find it under the Tarot Worksheet Downloads tab on this website).
This is also enjoyable. Entertainment costs that you pay for in the regular course of operating your tarot business are deductible. Most businesspeople and professionals must occasionally entertain clients and potential clients, thus those costs are deductible as entertainment expenses. For tarot professionals, entertainment costs can include a luncheon with a colleague, mentor, or mentee. It might be a gathering of all the local tarot readers at a classy eatery.
Just keep in mind that the cost of the entertainment must be reasonable and that it must be something that the majority of tarot readers would do as part of growing and maintaining their tarot business. There must have been significant conversation about tarot and tarot business at that gathering, and it must be directly relevant to your professional work as a tarot reader. But, seriously. Most tarot readers will find these requirements to be easy to follow.
Remember that all of the expenses you incur for tarot conferences, psychic fairs, tarot professional association dues and other related membership fees, tarot classes, purchasing tarot books (to further your tarot education), and other educational books you purchase to develop your tarot business are tax deductible professional expenses.
Keeping a ton of records is crucial. Save all receipts going forward that have anything to do with your work as a tarot professional. I maintain my data in file folders and a filing cabinet, but I’ve seen small enterprises get by with little more than a shoebox. Whatever functions. To be able to prove every item you’ve claimed as a business expense is the goal. Observe contracts, billing statements, canceled checks, invoices, and receipts.
Keep flyers or well recorded information on the who, what, where, when, and why of a specific expense as a last resort. That is usually appropriate as well. Additionally, if the expense is less than $75, you won’t typically be arrested for lack of documentation.
These tax-deductible company expenses play a big role in explaining how and why so many of these large firms that you hear about and who are supposedly making tons of money lawfully pay no taxes. Even though the majority of tarot professionals won’t be working on that scale, knowing these fundamentals will still be quite helpful.
What do tarot card readers earn in terms of money?
Tarot reading fees can vary. Expect to charge $5 and up for each reading. A select few individuals appear to make up to $250 for each reading.
What you charge depends on your background, reputation, the type of reading you provide, and your delivery style. For instance, email readings are frequently less expensive than in-person or Skype readings.
I began by giving out $5 three-card readings and in a month worked my way up to $20 readings. These were far more intricate and elaborate, and I had established a solid reputation.
People enjoy great discounts. After I stopped providing free readings, I provided services like “readings are two for one if a person books and pays for a buddy. I also provided “I offer complimentary three-card readings to prospective clients as an icebreaker.
What kind of religion are tarot cards?
Tarot cards are frequently cited as a component of New Age thought and practice along with astrology, aspects of Buddhism, paganism, and First Nations teachings in the eclectic scholarly approach to the New Age.
Can you interpret tarot cards for yourself?
It’s normal to be a little clumsy when you first start practicing the tarot. Tarot study is similar to learning a new languageit takes time to become proficient. But what happens if you no longer require the booklet and have intimate familiarity with the deck? Are you able to read yourself? No, except for a few rare instances. Simply put, it’s a horrible idea.
You see, the majority of us turn to astrology or tarot when we’re looking for clarity amid a period of ambiguity. In contrast to astrology, which is quite technical, our consciousness restricts our capacity to read tarot cards. Working with your personal interpretation of the cards, you are not constrained by short- and long-term cycles like the planets’ orbits. It might be tricky to go beyond your current circumstances while utilizing the tarot to better understand a trying scenario. Even if all the cards are spread out in front of you, putting them together requires such a broad perspective that it is all but impossible to fully understand the meaning of each card. Basically, any biases you already have will always be reflected in your tarot reading!
How much do tarot readers make a living?
I did my reading at my Connecticut home and a few nearby stores. A basic reading costs $50 for 30 minutes. My readings are entirely present-oriented. The cards serve as a tool to show you the elements that must be taken into account while making a choice. They draw attention to potential advantages, obstacles, supporters, and opponents. A good reading can support previous decisions and direct your future decisions.
Where can I find Tarot readings for sale?
Tarot business startup can be thrilling, frightening, nerve-wracking, amazing, and many other things all at once.
It doesn’t have to be scary, in all honesty. To launch, you simply need to breakdown each phase of the process.
I’m going to get into one of the issues you’ll have to deal with while starting your business.
You might wish to read this page if you haven’t yet launched your tarot business.
Let’s examine the possibilities so we can talk about the advantages and disadvantages of each. My advice will be provided at the end of the article.
Your Own Website
The best solution is usually to sell on your own website. This implies that you are directing them to your business. One advantage of this is that it gives you the opportunity to promote your most recent offerings if you decide to start selling various goods or services on your website.
The issue of attracting people to visit your website can be one. Setting up a website and then hoping that people will find it is fairly usual. Sadly, the truth is rather different. You must spend a lot of effort into promoting your website and making sure that the information is interesting, valuable, and relevant for your readers. On it, more in a subsequent piece.
Although it can be a little challenging to set up your website, the effort will be worthwhile in the long run.
You’ll also need to figure out how to get paid. Personally, I prefer Shopify buttons, but there are many more possibilities as well. A few of them include Paypal, Square, Stripe, and SamCart.
Etsy
Marketplaces like Etsy are well known for offering handmade goods. Similar to eBay, it sells handmade goods.
I do list tarot readings there, but I’ve done little to advertise them, thus I’ve had little success.
My Tarot Candles sell quite well on Etsy, where I also sell the majority of my candles.
On Etsy, you may pay to have your listings promoted. It can be very effective at clearing away clutter, but it can also be extremely pricey. Make sure you are paying your charges by conducting some testing to determine what is effective for you.
The selling fees can add up, but you must keep in mind that if you are paying them, you must be profitable. woohoo.
The option to provide shop updates is available. It is actually intended to give your customers a behind-the-scenes look. You can post comments and upload images. I’ve discovered that adding a card image and a little daily reflection can help the listing stand out. I’m not sure if this genuinely helps, but I’ve found it to be an excellent method to boost engagement.